I am impressed with the unique way that this indie band is marketing themselves online.
http://www.hypebot.com/hypebot/2012/03/turning-a-band-into-a-brand-marketing-rock-roll-like-breakfast-cereal-.html?utm_source=feedblitz&utm_medium=FeedBlitzEmail&utm_campaign=0&utm_content=395530
http://www.hypebot.com/hypebot/2012/03/turning-a-band-into-a-brand-marketing-rock-roll-like-breakfast-cereal-.html?utm_source=feedblitz&utm_medium=FeedBlitzEmail&utm_campaign=0&utm_content=395530